How Gamification Benefits Your Marketing Strategy in 2023

A gamification marketing campaign is more than just getting users to answer a Kahoot quiz!
Source: Unsplash

It’s not far-fetched to say Weyrdworks knows a thing or two about gaming and the hype surrounding it. The latest trend in the gaming world these days seems to be “gamification”. Gamification is the introduction of gameplay elements into a typically non-game setting, such as leaderboards, timers, and badges. Even something as simple as a hotdog eating contest can be considered gamification.

The rage that is Duolingo is…yeap, you guessed it, gamification! Gamification helps users engage with and find joy in the content and effectively uses both intrinsic and extrinsic motivation to keep them coming back. Intrinsic motivation helps users become more productive, while extrinsic motivation rewards them through gamification like leaderboards and achievements. By tapping into both types of motivation, Duolingo is able to keep users engaged and motivated to continue using the platform.

All you have to do is apply the same principles found in game design - competition, rewards, achievement tracking - to real-world activities in order to motivate and engage people. By incorporating gaming elements into your marketing efforts, you can get people excited about your brand or product and drive them towards your desired goals.

Gamification in marketing is the next Candy Crush, just watch your parents go crazy over it as well!
Source: Pexels

Gamification & The Satisfaction It Provides

In the words of millennials and Gen Z, we all need our little treats to get through the day. Gamification can be a powerful tool to boost your marketing efforts by providing psychological rewards to users whenever they complete certain tasks. Here’s why gamification should be on your radar if you're looking for a way to engage and motivate your target audience.

1. Can You Pay Attention to the Content?

In today's fast-paced world, it can be challenging to capture the attention of users, who have an average attention span of just 8 seconds. So, how do you make them pay attention to your content?

Gamified marketing can help engage and keep them focused on your content, making them more likely to learn from and remember your content. Not only does gamification increases user engagement, but it can also improve your website ranking on Google as it encourages users to spend more time on your site. 

Duolingo is a great example that has got people hablar Espanyol simply by making the learning process fun with a streak-like achievement. It creates an interactive environment where participants can compete against each other to gain points or even unlock special rewards, making learning fun and interactive. This creates an addiction towards learning and will have people returning to your website, driving up traffic to your site. 

By using gamification to create an engaging and interactive environment, you can effectively capture the attention of users and drive results.

2. Increases User Engagement

Gamification strategies such as completing surveys, or engaging in discussion, can also drive increased awareness and engagement with a brand, as customers are motivated to complete tasks and challenges in order to earn rewards.

When customers are rewarded for their loyalty and engagement, they are more likely to continue interacting with the brand and become long-term customers. In addition to increasing customer engagement, gamification strategies can also drive brand awareness by encouraging customers to share their achievements and rewards with their friends and followers on social media.

A good example of this is Shopee’s own lucky draw wheel minigame, where users get rewarded and play to earn coins which can then be exchanged for credit.

3. Collects User Information

Gamification strategies can also be used to gather valuable data and insights about customer preferences and behaviours. No, don’t think in the sinister, McScrooge way, but when users interact with your content, you get insights into their likes and dislikes about your product and website. 

By offering customers rewards for completing activities, such as answering surveys or participating in forums, businesses can collect valuable insight into their target audience. This helps you to identify key trends, build better marketing strategies and improve customer service.

4. LOYAL G’s only

Real talk, no one wants to keep a customer for a few weeks and then have them be gone. With gamification strategies in place, businesses can create long-term relationships with their customers by offering rewards and incentives that will make them want to stay.

For example, loyalty points or discounts are great ways to develop consistent users who will return again and again. It creates an environment where customers feel recognised and appreciated – which is essential when it comes to creating strong relationships. So why not take advantage of this? Users continue to come back for more of your products or services in order to achieve goals and reap rewards.

Additionally, it can also help to build brand recognition through word-of-mouth sharing between friends, allowing you to widen your landscape into multiplatform gaming as well.

5. Casting a Wide Net

Instead of spending time and money developing each social media platform (this is still vital, please don’t quote us!), an interactive website allows you to access a wider and more diverse audience.

With the ability to create games for multiple platforms, such as mobile devices and social media networks, you can easily reach larger groups of people with far less effort than before

Might We Recommend A Studio for Your Interactive Marketing Strategy?

It's Weyrdworks *pretends to be shocked*. At Weyrdworks, we believe gamification not only helps your digital marketing strategies but it also helps your internal corporate training. From smooth sailing onboarding processes to team bonding on those slow days, Weyrdworks is ready to gamify your company.

As self-proclaimed nerds, we let our work do the talking. We pride ourselves on our ability to bring fun and interactive experiences to life through web games and other interactive marketing efforts.

It's simple, think of a concept, speak it out, and geniuses will handle the rest. Check out the brands that we have collaborated with over the years.

In fact, Weyrdworks is proud to announce that we are about to transform the way you slack off at work. Introducing Weyrdlets, your new virtual desktop pet! Weyrdlets is a digital pet you play games with and let grow right on your computer. This baby has been in the womb for awhile and is ready to be birthed in 2023, so watch out and keep those download buttons ready!