Before you start reading, close your eyes and try to visualise a product that doesn't exist. Now, try translating that product into words. Tough right? Visualising a non-existent product solely in words can be challenging for visual learners.

BUT, imagine if you could see your next big purchase before you buy it, like trying on clothes before you leave the store. This is where the technological prowess in the form of 3D product visualisation comes in!

Say goodbye to boring 2D drawings and hello to stunning, high-quality 3D simulations that bring your products to life. Get ready to see your products in a whole new dimension... literally!

group using lego for 3d product visualisation — You would not believe how many companies have used LEGOs as their 3D models.
Source: Unsplash

Defining 3D Product Visualisation

3D product visualisation is cutting-edge technology that involves the creation of three-dimensional, computer-generated images or animations to showcase the features, design, and functionality of a product. It provides customers with a realistic and interactive experience of a product before its official release or sale.

In Malaysia, 3D product visualisation is widely adopted across various industries, including architecture, engineering, product design, and e-commerce, with a particularly high utilisation rate in the real estate sector. 3D product visualisation is often used to create videos that simulate "home-like" experiences.

3D product visualisation technology is a key component in the digital transformation process, working alongside other groundbreaking innovations, such as high-fidelity prototypes and digital twins, to revolutionise the way businesses create, design, and promote their products and concepts.

Now, what are high-fidelity prototypes and digital twins?

High-fidelity Prototypes

High-fidelity prototypes represent the final product or system in its intended environment, serving as a detailed and functional model that allows businesses to test and refine their designs prior to mass production. High-fidelity prototypes are preceded by low-fidelity prototypes.

Low-fidelity prototypes are models of a product or design that are used to test and validate key concepts and ideas at an early stage of the design process. They are typically created quickly and inexpensively, providing a means for exploring and refining initial design concepts. While typically less detailed and refined than high-fidelity prototypes and may not include all of the final features and functionality of the final product, low-fidelity prototypes allow designers to iterate and test their ideas.

Digital Twin

Meanwhile, digital twin technology involves creating virtual models of physical objects, systems, or processes using real-time data and simulation. These virtual representations mimic the behaviour, performance, and characteristics of their physical counterparts, providing businesses with valuable insights into system behaviour and enabling real-time optimisation of operations.

The integration of advanced technologies such as digital twin technology and the growing popularity of virtual reality into the business landscape is helping to propel the metaverse forward. This creates new possibilities for businesses to engage with customers and drive innovation in product design and marketing.

How Does 3D Product Visualisation Help With Marketing?

1. CAPTURES ATTENTION IMMEDIATELY

When it comes to marketing, it's all about being attention-grabbing and 3D product visualisation knows exactly how to capture your customer’s attention. From movie trailers to product launches, the trick is all about anticipation.

The use of realistic graphics, animations, and simulations can make presentations more impactful and memorable and can help to differentiate a company's products from those of its competitors.

2. INTERACTIVE PRODUCT PRESENTATION

3D product visualisation allows companies to create highly realistic, detailed, and accurate representations of their products. This can help customers to better understand the product and how it works, as well as get a better sense of its size, shape, and appearance.

3. PROMOTES BETTER USER ENGAGEMENT

By providing customers with a more interactive and immersive experience, 3D product visualisation can increase engagement and encourage interaction with the product. This can help to build a stronger connection with the product, which can lead to increased sales and customer loyalty.

3d product visualisation coming soon — As we said, 3D product visualisation takes the anticipation factor and amps it up
Source: Freepik

4. ALLOWS USER CUSTOMISATION

By allowing customers to see a product in real-time and interact with it, customers are allowed to make changes and personalise it to their own preferences. One example of this is Nike. Nike has integrated 3D product visualisation into its online shopping platform, allowing customers to customise their shoes and see the changes in real time. Customers can select different colours and materials and even add their own custom text. This allows them to see exactly what their custom shoe will look like before they purchase it.

5. GAIN A COMPETITIVE ADVANTAGE

Companies are striving to stay ahead of the curve these days, which is exactly what 3D product visualisation gives you. By using 3D product visualisation, companies can differentiate themselves from their competitors by offering a unique and interactive customer experience. This can help companies stand out and be more memorable in the minds of their customers.

Weyrdworks- Bringing Your Vision To Life

3D product visualisation has become a key tool for businesses to showcase their products and ideas in a realistic and interactive manner. The process of developing high-fidelity prototypes and digital twins goes hand in hand with 3D product visualisation, providing businesses with the ability to test and refine their designs before mass production. When choosing a product visualisation partner, it is important to take into consideration factors such as their portfolio, expertise, software, and communication skills.

At Weyrdworks, we understand the importance of choosing the right partner for your business. With a portfolio of high-name clients and web prototypes, we strive to bring your vision to life through proper communication and collaboration.

So, come on over to Weyrdworks and let our designated nerds experts translate your thoughts into a full-blown product!

Winning The Marketing Race With 3D Product Visualisation