5 Best Gamification Ideas for Supercharged Lead Generation
After all, aren’t we all seeking little moments of validation through our colourful games?
Source: Freepik
Hello, it's us, your favorite local gaming studio, talking about gamification in Malaysia-again! Where we last left off, we spoke about gamification marketing campaign and how by incorporating gaming elements into your marketing efforts, you get people more excited about your product.
This time around, we are going to be talking using gamification strategy to help lead gen marketing. For the gaming bros unaware of the world of marketing, lead gen marketing refers to the process of attracting and converting potential customers (leads) into prospects or customers.
Gamification & Lead Gen Marketing
The goal of lead generation marketing is to generate interest in a company's products or services and to capture information about potential customers, such as their name, email address, and phone number. This information is then used to nurture and follow up with these leads through targeted marketing efforts, such as email campaigns, social media ads, and retargeting.
With gamification in Malaysia as a marketing strategy, lead gen marketing becomes more interactive, entertaining, and engaging. This can capture the attention of potential leads and encourage them to spend more time on your website or marketing campaign.
While getting leads is important, no one wants customers that simply tease your interest without purchasing your product. With gamification however, not only does the quantity of leads increase, the quality of acquired leads also increases exponentially. By designing your game or interactive marketing campaign around your target audience's interests, you can generate leads that are more likely to convert into loyal customers.
With increased user engagement, there's also a potential for your website to hit the much coveted VIRAL status! With a fun and engaging experience, people are more likely to share fun and engaging experiences with their social networks. This can help you reach a wider audience and ultimately generate more leads.
So, how do you approach gamified marketing for lead generation games?
After all, aren’t we all seeking little moments of validation through our colourful games?
Source: Freepik
Gamification Ideas for Your Lead Generation Marketing
There are many existing examples of gamification in Malaysia which you may not have noticed, some of them include:
1. Prize wheel
Who doesn't love spin the wheel and the fleeting moments of joy it gives you? Spin the wheel can be used to encourage users to provide their contact information, such as their email address or phone number. To play the game, users typically have to provide their contact information and agree to receive marketing communications from the brand.
To make spin the wheel more engaging, you can also offer multiple chances to spin the wheel or offer different levels of prizes or discounts based on the user's performance. For example, you could offer a higher discount or prize to users who spin the wheel multiple times or achieve a certain level of success. Spin the wheel can be incorporated into various lead generation marketing campaigns, such as email campaigns, social media ads, or landing pages. The key is to make the game easy to understand, visually appealing, and relevant to the user's interests.
2. Leaderboards
Just like Beyonce once said, you put my love on top! Everyone loves the idea of winning, which is why leaderboards are excellent for keeping your loyal customers hooked on week after week. In lead generation marketing, a leaderboard can be used to track and display user progress towards a goal, such as completing a quiz, sharing a post on social media, or making a purchase. By displaying the leaderboard on your website or in your marketing campaign, you can encourage users to compete with others and strive to reach the top of the leaderboard.
3. Claw Machine/Draw lots/Scratch cards
Did you know that only 1 in every 15 people win in claw machine games? Despite these odds, we still play those addicting games and this is how businesses can take advantage for their lead gen marketing strategies. Users can play the virtual claw machine for a chance to win a prize or discount. To play the game, users typically have to provide their contact information and agree to receive marketing communications from the brand.
Drawing lots and scratch cards on the other hand, can be incorporated into various lead generation marketing campaigns, such as email campaigns, social media ads, or landing pages.
4. Endless Runner
Ah, endless runner games. Be honest, how many of us have downloaded Subway Surfers once again simply because of those TikTok videos overlaid with Subway Surfer clips? To incorporate an endless runner game into lead generation marketing, the game can be designed with branded elements and integrated into a landing page or other marketing campaign. Users can play the game for a chance to win prizes or discounts and provide their contact information to participate.
On top of rewards and leaderboards, endless runner games can be designed to encourage social sharing. Players can share their scores or achievements on social media for a chance to win additional prizes or discounts.
5. Augmented Reality (AR)
AR technology allows users to interact with digital elements that are superimposed on the real world using their smartphones or other devices.AR can be used to create interactive product demonstrations that allow users to see and interact with products in a virtual environment. For example, a furniture retailer can use AR to show users how a piece of furniture would look in their home before making a purchase. By providing an interactive and engaging experience, users are more likely to provide their contact information and become leads.
Such Gamification Ideas, Much Wow, Much Overwhelming
We get how, for a newbie, getting into an interactive marketing strategy like gamification especially in Malaysia, can be a tad bit overwhelming. This is why you seek professional help shouts from the abyss LIKE WEYRDWORKS!
We at Weyrdworks are laser-focused on creating gaming strategies that are customised to your target audience, industry, and overall marketing goals. We also make sure the gamification elements align with the company's values and messaging and that the overall user experience is consistent with the company's branding and user expectations
So, that's all we're going to talk about, hop on over and let our work pick up your jaw from the floor!