Augmented Reality: Taking The Marketing World by Storm

Is Augmented Reality (AR) here to eliminate the chokehold virtual reality has had on us?
Source: Freepik

What is Augmented Reality (AR)?

Are you feeling like your same old marketing methods have hit a wall? Or maybe you're falling short of your big marketing goals…

Well, let us introduce you to the world of augmented reality (AR) and how it can take your marketing and sales strategies to the next level!

First things first, what is AR? It's not just some fancy buzzword that tech enthusiasts throw around. In fact, you've probably been using it without even realising it! Think Snapchat filters or the IKEA app that lets you see how furniture will look in your home before buying it. AR is all about overlaying digital content in the real world in real time, creating an immersive and interactive experience.

But wait, there's more! AR can be used in various industries, including retail, education, healthcare, and entertainment. However, today, we’d like to focus on marketing. 

With AR technology, you can transform standard ads into interactive experiences, allowing customers to engage with your brand like never before. Imagine customers being able to interact with your product in 3D before making a purchase. Cool, right?

Augmented And Virtual Reality: Warping Your Version of Reality?

The dichotomy between AR experiences and virtual reality (VR) experiences is a subject of great fascination for technology enthusiasts and novices alike. These groundbreaking technologies aim to manipulate our perception of reality, but through different approaches. 

Augmented reality technology, as previously mentioned, augments our physical surroundings by superimposing digital content onto the real world in real-time.

Conversely, virtual reality strives to provide users with an entirely simulated world where all of our senses are tuned into a computer-generated environment. 

Both technologies have the power to transport us to alternative realities, offering limitless possibilities for entertainment, education, and even commerce. 

Caption: How is AR marketing being utilised by global brands?
Source: Unsplash

Using Augmented Reality In Marketing

So how exactly are large global brands using AR as part of their marketing strategies?

When it comes to marketing, augmented reality (AR) is a powerful tool that can add some serious pizzazz to your branding efforts on top of existing digital marketing tools. One of the most popular uses of AR in marketing is augmented branding material, which can transform standard print or digital ads into interactive, attention-grabbing experiences. For example, a company might use AR to bring a product to life on the packaging, allowing customers to interact with it in 3D before making a purchase.

Additionally, AR allows for unprecedented levels of customisation, with users having the option to personalise their experience and interact with your products in ways that were previously impossible through run-of-the-mill online advertising.

But perhaps, the most exciting application of AR in marketing is through experiential marketing. A cosmetics company might use AR to allow customers to try on makeup through their front phone camera, or a sports brand might use AR to create an interactive experience that lets customers virtually test out new products. 

In some applications, you can also use AR to allow customers to personalise products by helping them view their customised designs in 3D before confirming their orders.

Benefits of Augmented Reality Marketing

Considering the sheer number of brands using augmented reality as a marketing strategy, there HAS to be some substantial benefit, right? First off, AR marketing offers better customer engagement than traditional marketing methods. With AR, customers can interact with your brand in a more immersive and memorable way, leading to increased interest and brand loyalty. Plus, who wouldn't love a playful and interactive experience they can share with their friends?

In addition to better engagement, AR marketing can also improve brand awareness. By creating unique and eye-catching AR experiences, your brand can stand out from the crowd and leave a lasting impression on potential customers. It's like a virtual neon sign that draws attention to your business.

Ultimately, AR marketing is a great way to stand out from your competitors. By embracing this cutting-edge technology, your brand can demonstrate innovation and willingness to adapt to new trends. So why not give AR marketing a try and see how it can benefit your business?

RUN, don't walk to Weyrdworks!

So what are you waiting for? Stand out from your competitors and embrace this cutting-edge technology. At Weyrdworks, we specialise in bringing your product vision to life through AR marketing strategies. From 3D visualisations to gamification, our nerds are ready to do the homework for you.

Check out our portfolio of established clients and see how we've helped them create engaging marketing campaigns using the latest tech. Don't miss out on what AR can do for your business – come to Weyrdworks, and let's get started!